A Women in Wine Report by Curious Vines and Proof Insight reveals the experiences of 726 women working in wine
• 78% of women feel that sexism and gender bias is an issue in the UK wine industry
• 76% feel that women are underrepresented in leadership roles
• Over 1 in 3 women in wine have faced harassment whilst working
• 54% of women feel that discriminatory pay and condiTIons are an issue in the UK wine industry
Sexism/gender bias/harassment is the top issue facing women in the UK wine industry, according to a survey by Curious Vines – the community that connects women in wine, and Proof Insight, the drinks and hospitality insights agency. The survey, which sampled 726 women investigates the experiences of women in the wine industry.
Women were asked what they see as the main challenges facing women in the UK wine industry. More than three-quarters (78%) of women feel that sexism/gender bias is an issue in the UK wine industry, and the same proportion (76%) that there is an issue of women being underrepresented in leadership roles.
Although women agreed there was a lot to like about working in the wine industry, issues they faced made them quesDon their future in the wine. 44% of women have considered leaving the wine industry because of challenges faced. The vast majority (80%) of women plan to remain in the trade going forwards, however this could reduce if they are enticed into more progressive sectors. InacDon would be to the industry’s detriment.
Sexism, Gender Bias & Harassment
Of the issues surveyed, Sexism, gender bias and harassment is the top issue that women want the industry to prioritise addressing.
Hospitality and sales roles were the most affected, with 3 in 4 women in sommelier/ hospitality roles say they are or have been affected by sexism/gender bias. Of these, the majority have faced harassment (62%) or lookism (54%) and a third (33%) feel personally affected by a lack of support during periods.
7 in 10 women have felt uncomfortable by comments or jokes made by men whilst working. Over 1 in 3 women in wine have faced harassment whilst working, including 1 in 2 18-34-year-olds.
Under Representation in Leadership Roles
Women feel it is important that women are as equally represented as men in senior leadership roles. The lack of female leadership is evident from the composition of leaders that survey respondents reported in their current company. Just 9% work for a company with mostly or all female senior leaders. 68% work in companies where men dominate in leadership, including over 1 in 5 where all senior leaders are men. This was similar across companies of all different sizes. This has a knock on effect for the experience of women, with 58% of women feeling intimidated by male dominated leadership.
When it comes to progressing into more senior roles, 72% agree that with the appropriate experience they will be senior leaders in the wine industry however 58% don’t think that women have equal opportunities for progression as men do.
Discriminatory Pay and Conditions
Although an equal proportion of women agree or disagree that women receive fair reward for their contribution, this varied depending on seniority level, company and age. Women in sales and business development roles were significantly more likely to be impacted by discriminatory pay. Women returning to work felt it hindered their progression. 51% of women who have been on maternity or other parental leave in the last five years have been impacted by discrimination linked to pregnancy and maternity.
Considerations for the Wine Industry
Queena Wong, Founder of Curious Vines comments; “The report highlights that the UK wine industry has significant work to do to improve the experience of women. The conclusions from the survey can now be used to kick start conversations for real action to create a new world in wine, where we protect, retain and uplift female resource.”
Contact Queena Wong queena@curiousvines.co.uk to obtain the in-depth report and to discuss your company’s involvement in future initiatives to address the issues highlighted in the survey.

