Q&A with Diana Dorantes, Business Development & Brand Ambassador at Alkitara Mezcal

Name: Diana Dorantes
Occupation & Company: Business Development & Brand Ambassador at Alkitara Mezcal

Tell me about your current role?

My journey with Alkitara Mezcal has been quite an adventure! From the moment I met the producers, we’ve been working our path together, starting from scratch, and watching the process unfold has been nothing short of amazing. My role is to improve production processes, optimize resources, and drive profitability. Despite the distance – my dedication has never ceased. In fact, I even used my master’s thesis to research Mezcal’s European presence, something that made us change direction and target different markets.

And good news! After a couple of years, last January, we finally got the green light to export! But my role goes beyond just paperwork and numbers. The real project we are building is to introduce the emerald isle to the flavours of Mezcal, in its history, legends, and incredible work of the producers. Mezcal is more than just a spirit; it’s a sensory journey, a glimpse into Mexican tradition and culture that I’m excited to share.

How did you first get into the drinks industry?

After living in Taipei City studying processes, business, and distribution, I returned to my country Mexico, still seeking the true purpose of my studies. It was when I felt I needed to see firsthand the processes and immerse myself in them. So I started volunteering across regions in Oaxaca, participating in a program aimed at sharing knowledge with other communities. Collaborating with local businesses, including coffee makers, artisans crafting handmade bags, and Mezcal producers, I found myself captivated by the enchanting world of Mezcal production.

It drew me in, so I was excited to explore and try different spirits, started research into global distillation processes, studied drinks business models, and even experimented with cocktails. That was how a new world was opened for me and gave me the clarity I was searching for and a passion project.


What is your favourite part about working in the industry?

Definitely connecting to the producers. When I share any good news with them about Alkitara Mezcal. Like how production is improving, when the logo is ready or when we’re set to export – their faces light up with excitement. It’s seeing their hope and pride in who they are and what they do, and feeling like I’m part of their journey that really moves me. Also witnessing people’s reactions when they try the mezcal, savouring and enjoying the depth of flavour, feels like I am the bridge between the two! It is a feeling that’s hard to put into words, but it’s what makes this work so special.

We’re meeting up for a drink after work – what are you having?

It will depend on where I am geographically, as the best is always local!! Nowadays one of my favourites is definitely Black Bush Irish whiskey from Bushmills, So after work, I would have it neat with ice which enhances its flavours and enjoy it with chats and laughs.

You can only have one drink for the rest of your life, what’s in your glass?

Difficult decision! between tequila or mezcal!! but if I had to choose only one, it would be Mezcal either neat or in a lovely cocktail and definitely paired with orange slices.


It’s Saturday night, what restaurant are you going to?

Definitely El Silencio. It has a mystique vibe, good food, delicious mezcal cocktails and incredible margaritas! Such a great combination for a fun and chill night.

Is there a bucket list drink you want to try, or a dream drinks destination you’d love
to visit?

I always dreamed about visiting South Korea and getting to know first hand about, Soju. A very unique spirit, which even though it is distilled from rice, can have from 39-45% alcohol. I find the distillery processes fascinating!

What is the most memorable experience of your career, so far?

What I do for a living is improve processes and find areas that make them profitable but the day I witnessed the distillery process of Mezcal, all fell into place as if everything so far had led me to that moment. I was very impressed by the dedication and expertise involved. Despite the poor pay the producers receive, they approach distillation with joy because it’s deeply ingrained in their identity and heritage. I truly admire how they prioritize connection, tradition and family over everything else. It is a reminder of what truly matters in life-something that I find fulfilling and meaningful.

One thing you’d like to see more of in the drinks industry?

I’d love to see more diversity and inclusion in the drinks industry, with greater recognition and support for vulnerable communities, and people working within the production that sometimes are forgotten, particularly women and indigenous groups who play integral roles in the industry.

Are there any particular women you admire in the industry?

There are some women who inspire me, one of them is Louise McGuane. Her work to revive the forgotten art of whiskey bonding is amazing. In an interview, she spoke of the importance of tradition and hard work as the reason for creating her own brand, bringing back a lost heritage and giving credit to the farmers and producers who had preserved it for generations.

What advice would you give to someone who wants to start a career in the
industry?

My advice is simple: Follow your passion, dedicate yourself to learning a bit more every day, and always remember that life extends beyond products or services. It is about sharing, connecting with people, fostering collaboration, driving innovation and making a positive impact.


Connect with Aoife on LinkedIn and follow her journey on Instagram.

You can also follow Alkitara Mezcal on Instagram.

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